Host Case STudy:
How Soulful Sounder Scaled to a 50x Jindo ROI
Adding Jindo to my mobile DJ business has been massive. In the last year alone, I generated a 50x return on my investment, hosting hundreds of high-energy shows for thousands of live and virtual players.
INTRODUCING SOULFUL SOUNDER: MOBILE DJ AND PROFESSIONAL MUSIC BINGO HOST
I am a mobile DJ located in Central Minnesota whose focus is on weddings, business parties, and community events. I’ve been in the industry for 20+ years and in nearly every role - from performer to planner.
Although in-person shows are now the focus of my music bingo business. I am still able to use Jindo virtually for college and corporate shows. As well as building my following with virtual music bingo events online, such as the #WeJamWednesday virtual music bingo event.
Why Add Jindo Music Bingo to Your DJ Services?
When live events halted in 2020, I paired Jindo with Zoom to take my mobile DJ business completely virtual. As physical venues reopened, I discovered that music bingo was the perfect recurring revenue stream to eliminate the dreaded winter wedding slump in Minnesota. It transformed my off-season calendar from dead space into a packed booking schedule.
From 1 Show a Month to 15+ Recurring Gigs
I landed my first official venue account at the Elk River Legion by pitching the manager on a modern, frictionless alternative to standard pub trivia or a predictable DJ night. We launched a monthly residency that completely electrified the regulars and drew entirely new crowds.
That single local connection quickly snowballed through word-of-mouth referrals. I scaled my calendar from one isolated show a month to more than 15 regular monthly gigs during peak season—generating over $2,500 in predictable monthly revenue at a rate of nearly $100 per hour.
“The American Legion Post 112 in Elk River, MN was looking for a fun energetic DJ that would keep our customers happy and stay longer through the night. We found Soulful Sounder and are more than happy with his experience! Added bonus he does Jindo which is Music Bingo, and the customers absolutely love it! We give out small prizes and then a gift card on the last game.
we hope to have him in our establishment long term and consider Soulful Sounder DJ/Jindo a part of our Legion Family!”
– Lisa Ronneng, American Legion Post 112
View Jindo’s “Guide to Booking and Billing Your Own Music Bingo Shows”
for more tips on booking and promoting your own music bingo night.
Conducting the Vibe with Next-Gen Software
Transitioning to the Jindo ecosystem allowed me to master crowd control across both live rooms and streaming networks. The intuitive platform structure removes the cognitive load of track management, leaving me free to engage the room, build local community, and run my business like a premium entertainment agency.
What type of results did you see after hosting music bingo for a year with Jindo?
• 50x ROI • Thousands of Players • In over 24 countries across the globe •
• Hundreds of hours of gameplay • Over 1000 total rounds of gameplay •
Jindo has created new opportunities for me to grow my business by hosting live music bingo shows at a variety of venues
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Virtual Events
Hosted high-capacity digital streams for networks like Included VC, connecting players across 24 countries.
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Bars & restaurants
Established profitable, packed weekly residencies at local venues like Dueling Brews.
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Schools
Produced six consecutive seasons of engagement programming for the Community College Student Leadership Association.
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Theaters
Brought the party to the big screen, hosting live pre-game shows directly before the NBA Playoffs.
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Big Stages
Opened live sets for major regional artists like Chris Hawkey at Hawkfest.
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Company Parties
Delivered modern corporate team-building events for global enterprises like Nike and Sodexo.